Teradata West Coast-Los Angeles Region Event Agenda

April 15, 2014

Meeting   8:20am – 4:30pm
Networking Reception   4:30pm – 6:00pm


Marriott Manhattan Beach –  Map to Hotel
1400 Parkview Avenue  
Manhattan Beach, CA 90266  

Program Agenda

April 15, 2014
8:20am Welcome – Agenda, Surveys & Sponsors
8:30-9:20am Teradata 15.0 – Reaching outside of the box
Teradata 15.0 continues our integration of the Unified Data Architecture by simplifying and expanding the usage of the SQL Table Operator for external data access capability.  This means bi-directional access to Hadoop and Oracle as well as setting the stage for future connectivity.  We also go 3D with geospatial extensions and venture into the “Internets of Things” with JSON data types.
9:30-10:20am UDA Experiences  
Who has adopted UDA? Why? How hard was it? What value are Teradata customers seeing?  These questions and more, ranging from strategies for big data, to the best use cases and customer examples, to typical impediments and how to overcome them, will be covered.
10:30-11:20am Becoming a Data-Driven Business with Data Discovery
Big Data’s 3 Vs are incomplete without a fourth V – Value, which occurs when data across time, channels, geographies, sensors, and other data types are intelligently analyzed to discover insights that materially impact business. A Discovery Platform empowers you to create this value efficiently as it is designed for the unique characteristics of the discovery process and brings the science of data to everyone – business users, analysts and data scientists. 
11:30-12:20am Go Big with Data Platforms: Hadoop and Teradata 1700 
This session demystifies big data platforms and cuts through the hype to explain how Teradata views data platforms (Hadoop and Teradata 1700), how they fit in the UDA, what kinds of workloads customers are putting on Hadoop and the Teradata 1700, and describes the economics and best practice recommendations based on Teradata and Hortonworks field experience.
12:20pm Lunch & Networking
1:30-2:20pm To Cloud or Not to Cloud? This is the Question!
CIOs consistently state cloud is a top three technology priority. But confronted with myriad choices in providers, capabilities, and service options how does one choose the best fit? Or is cloud the right answer, especially for analytics? This session will discuss “analytics in the cloud” considerations including performance, security, scalability and more to help you determine the best path to deployment success. 
2:30-3:20pm Campaign Management 
With the release of Customer Interaction Manager 7 , Teradata has again raised the Campaign Management bar.  Enhancements to the Real-Time Interaction Manager (inbound marketing) module make it easier to leverage 3rd party tagging and interactional data-capture solutions to provide offer decisioning attributes and provide real-time push of these resulting offers to external web pages.  Enhancements to the base CIM product bring landing page design mechanics to the CIM/DMC user interface, provide a new module for Predictive Analytics, provide new Visual Insight templates and add new “data anywhere” and native database support structures.
 3:30-4:20pm Sponsor Presentation 
 4:20-4:30pm Wrap-up
 4:30-6:00pm Networking Reception




Free Cassandra Tech Days

Learn Cassandra from the experts and see how customers have put it to work in their real-world applications.

Join us for a full day of learning and hands-on training with Apache Cassandra™ — free of charge. Learn from Cassandra experts while you roll up your sleeves and dive into real-world applications. As a Cassandra Tech Day participant, you’ll gain exclusive insights to Cassandra architecture and application development through varied exercises and collaborative networking.

Please register so we can save your seat. Space is limited.


Schedule: Cassandra Tech Days

Chicago, IL  |  April 8th

Date: April 8th
Venue: Omni Chicago Hotel
Venue Address: 676 N. Michigan Avenue, Chicago, IL 60611
Venue Phone: (312) 944-6664
Customer Speaker: Ilya Beyrak, CEO, Resultly
Partner: GoGrid
09:00am – 11:00am  |  DataStax Welcome, Introductions, and Overview
11:00am – 12:00pm  |  Workshop Part I
12:00pm – 01:00pm  |  Lunch
01:00pm – 03:00pm  |  Workshop Part II




Los Angeles, CA  |  April 10th

Date: April 10th
Venue: The Westin Bonaventure
Venue Address: 404 South Figueroa Street, Los Angeles, CA 90071
Venue Phone: (213) 624-1000
Customer Speaker: Shift

09:00am – 11:00am  |  DataStax Welcome, Introductions, and Overview
11:00am – 12:00pm  |  Workshop Part I
12:00pm – 01:00pm  |  Lunch
01:00pm – 03:00pm  |  Workshop Part II




Seattle, WA  |  April 24th

Date: April 24th
Venue: Grand Hyatt Seattle
Venue Address: 721 Pine Street, Seattle, WA 98101
Venue Phone: (206) 774-1234
Customer Speaker: Todd Shaver, Director of Systems Engineering and Theo Osifeso, Database Services at Disney

09:00am – 11:00am  |  DataStax Welcome, Introductions, and Overview
11:00am – 12:00pm  |  Workshop Part I
12:00pm – 01:00pm  |  Lunch
01:00pm – 03:00pm  |  Workshop Part II


Cloudera Session: Rethink Data – and what your business can do

Date:  April 24th, 2014 9:00am PT/12:00pm ET

Join Cloudera Sessions – Los Angeles and learn how many of today’s major companies are relying on an enterprise data hub to transform their business and gain a competitive advantage.

Today’s leading companies need to be information-driven to succeed. To be information-driven means being able to leverage an unprecedented volume and variety of data, storing it cost-effectively, and delivering insights in a number of ways to a wide range of audiences, each with diverse requirements. Are you information-driven?


Westin Bonaventure

404 South Figueroa Street
Los Angeles, CA 90071



9:00 AM   Keynote: The Future of Data Management – the enterprise data hub
Alan Saldich, Vice President, Marketing
10:00 AM   Your Path to Success with Big Data
10:30 AM   Break
11:00 AM   Customer presentations and fireside chat
12:00 PM   Lunch
provided by Cloudera
1:00 PM   Breakout Sessions (Choose two of the three available)

Getting Started with Hadoop
If you’re interested in Hadoop and its capabilities, but you are not sure where to begin, this clinic is for you. Learn the basics of Hadoop, see how to spin up a development cluster in the cloud or on-premise, and start exploring ETL processing with SQL and other familiar tools.

Hadoop Data and Access Security
The fundamentals and best practices of securing your Hadoop cluster are top of mind today. In this session, we will examine and explain the components, tools, and frameworks used in Hadoop for authentication, authorization, audit, and encryption of data and processes. See how the latest innovations can let you securely connect more data to more users within your organization.

Data Warehouse Optimization
Data warehouses have been a critical part of the data management infrastructure for decades. Yet today, data warehouses and their surrounding infrastructure strain to keep up as organizations grapple with more types and greater volumes of data. Hear how you can shift appropriate data and workloads to Hadoop to reduce costs, increase performance, and analyze larger and more diverse data sets.

3:00 PM   Happy Hour

The Insight Data Engineering Fellows Program

This is a professional training fellowship designed to help engineers from various backgrounds, as well as mathematicians, and computer scientists, transition to careers in data engineering.

Tuition free, 6 week, full-time, data engineering training fellowship in Silicon Valley 
this summer.

Alumni network of 70 Insight Fellows who are now data scientists and data engineers at Facebook, LinkedIn, Microsoft, Twitter, Square, Netflix, Airbnb, Palantir, Jawbone and many others.

Interview at top technology companies hiring data engineers at the end of the 

For more information please visit: 


Big Data and Analytics Bootcamp – Announcement. RSVP by March 25, 2014

Big Data and Analytics Bootcamp

Limited Openings—Sponsored by TBDI and Battery Point Group

 What is it?  A virtual bootcamp on various topics surrounding big data techniques and technologies.  This is a collaboration by the participants vs. a structured class presented by an outside group.

The computing environment, some of the data sets and certain class facilitation are being provided by the sponsors.


How long?  This is a twelve week program that will meet virtually on a weekly basis to review the material, facilitated discussion of the problem and brainstorming on the technical approach.


What is covered?  A series of use cases covering various industries will be covered.  They will involve the following technologies:


1.  Hadoop, NoSQL and Hybrid Storage

2.  Visualization and quick analysis

3.  Predictive and other modeling at scale

4.  Geospatial and network analysis

5.  NLP/Unstructured basics

6.  Optimization problems

7.  Stream computing


When and how will the class be conducted?  The class will take place at 3pm Pacific Friday afternoons.  We will use Skype, Go to Meeting or comparable depending on the attendees.

Prerequisites for attendees?  Some knowledge of analytical methods and data management is required.  Basic SQL skills and statistical analysis is helpful and experience in working on analytical problems from engineering, life sciences or economics is preferred.

MOST IMPORTANTLY is a desire to learn and share with the group.  This will require significant self direction and research with all members expected to provide valuable findings that can be shared.


How much is it?   For this session, there is no fee other than if the group elects to have in-person meetings.  We have arranged for the use of a computing cloud , software and open data sets.

We will need to manage the computing used to ensure that we stay within our allotted resources.


 About Battery Point Group:  Battery Point is boutique venture firm that also has a design lab to assist large companies and entrepreneurs with innovation.  We have offices in Southern and Northern California.


About TBDI:

 The TBDI is a leading premier source of information for Big Data and Advanced Analytics. TBDI a professional voluntary organization with over 10000 global members for Big Data Analytics, Data Science, Advanced Data Visualization mainly executives and professionals.


 If you are interested, please RSVP to Sushil (Nick) Pramanick (pramanicks@gmail.com) or Joe Baird (jbairdsjc@gmail.com) by March 25, 2014.


Class will begin has soon as we have coordinated the attendees.

TBDI Meetup on April 4 – SPARK by Cloudera. RSVP Now!!!

We do have next session approaching soon in next 3 weeks. We had IBM experts present at our previous meetup and now this time it’s Cloudera showcasing and talking about Spark.


So, what’s Spark?

Cloudera is pleased to announce the immediate availability of its first release of Apache Spark for Cloudera Enterprise (comprising CDH and Cloudera Manager).

Spark was created and contributed to the Apache Software Foundation by UC Berkeley, and it has quickly gained adoption for machine learning, interactive analytics, and streaming analytics over large datasets. It features a general programming model for writing applications by composing arbitrary operators, such as mappers, reducers, joins, group-bys, and filters. Spark keeps track of the data that each of the operators produces, enabling applications to reliably store this data in memory, which makes it ideal for low-latency computations and efficient iterative algorithms. Spark applications can be up to 100x faster and require writing 2x to 10x less code than equivalent MapReduce applications.

Read it here more:


I am sure it will be yet another an interesting session.

Please RSVP soon as few limited seats are open.



Sushil Pramanick