Big Data = more diverse data


 

 

Many ‘mega-trends’ are in place today – Globalisation, re-regulation, internet shopping, disengaged customers and more take-overs day by day. The need to have accurate information is paramount simply to survive let alone grow.

 

Too often we use big words without thinking about what they mean and Globalisation is one of them. Now I am not going to write about globalisation here but it is useful to consider it as a phenomenon, is it real, is it important?

 

Let’s consider some facts:

 

  • 70% of the world’s shoes come from one town in China – now if you produce shoes in the UK this fact should be very worrisome.
  • To all intents and purposes the UK no longer has a car industry – we used to have, but in the end British Leyland amongst others proved a tad slow and not too smart. There’s nothing left anymore.
  • In the space of just a few years Vodafone has penetrated nearly the entire know world with its mobile services. Unless you take active steps to prevent it, you are almost guaranteed to end up paying some money one way or another, to Vodafone this year.
  • Most holiday companies now make a sizable proportion of their revenue from banking products or shipping cargo.

 

 

Globalisation is the force behind the break-down of trading barriers but globalisation is partly a result of another massive change in business practices over the last twenty years that we call de-regulation. Basically, in the ‘old days’ there were rules about what a company (or type of company) could sell. For example, Building Societies could not lend savers money to borrowing customers directly – you had to have a banking license to do that. Retailers could not sell insurance products. Insurance companies could not provide savings accounts. This all changed in the process of de-regulation and so now retailers can sell banking products, banks can sell insurance products and by and large, anything goes. When you put the two things together, globalisation and de-regulation, we have another world, a world in which the biggest retailer ever seen – Wall-Mart can presumably sell banking services in the UK thus becoming a competitor of Barclays Bank!

 

Note: Wall-Mart own ASDA – I’m not sure if they sell banking products but I guess so.

 

So what does that mean today in terms of Big Data. Well now your average retailer knows a lot more about you than ever before. They used to know what you eat, now they know what you ware, where you go on holiday, how much you spend and get paid a month etc, etc and it’s by combining all of this information that a 360 degree of a consumer can be constructed. By trawling social media feeds they can find who your friends and family are and what you are saying about their products………scary!!

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  1. Pingback: Top Big Data Posts for Year 2013 !!! | The Big Data Institute

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